Product content is, simply, the text, imagery, and other information that a brand or retailer provides to describe its offerings. This includes product names, prices, dimensions, descriptions and anything else that further helps consumers to understand the items they are viewing.

Naturally, product content and product content management are absolutely imperative for any basic ecommerce (and distributed commerce) effort. After all, when you're shopping on the internet, you can't physically view or handle the products you're considering purchasing, so the consumer is entirely dependent on the content that the brand or retailer provides.